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What Could Social Media Look Like In 2022 and Beyond?

The realm of social media has changed so much over the past few years that it has become challenging to stay on top of the game. The only foolproof way to do so is for digital marketers to successfully predict the next big trend and position themselves to capitalize on such trends. As someone who […]
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Posted on August 10, 2021
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How to Prepare for the Future of Digital Marketing

The growth of technology has pushed digital marketing to new limits in how we can target our audience. From 2009, when Facebook started to gain its popularity, to now in 2021 there’s been a massive shift in how we market our products or services to people and it’s going to continue in the future. During […]
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Posted on July 15, 2021
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Technology has elevated Social Media Marketing to new Heights

Technology has grown tremendously since Facebook was first launched in 2006. With Facebook creating business pages it got the ball rolling for other social media platforms to get their head into the game. With Instagram, LinkedIn, and Twitter joining the fold this gave a surplus for companies to be able to advertise their brand. Having […]
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Posted on July 7, 2021
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Recipe for Creating the Perfect Social Media Post

Creating a perfect social media post that captures people’s attention is not a sprint, it’s a marathon. Scrolling through your LinkedIn news feed or Facebook and reading posts of various companies looks to be quite easy, but there’s a technique on how companies make sure you stop their scroll and read their content. In this […]
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Posted on July 7, 2021
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The Power Of Hashtags

Remember when the # symbol was just a simple icon on your phone? Hashtags have changed the digital marketing industry permanently and it all started with Twitter. Twitter was the first social media platform that got the ball rolling for Instagram, Facebook and Pinterest, etc. With hashtag, it’s not how many you use, but the […]
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Posted on June 1, 2021
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The Importance of Content Marketing

Content marketing is one of the most important elements of digital marketing because It allows you to drive your company message across to your audience. There are plenty of ways you can convey your message from social media content marketing, infographic content marketing, blog content, podcast content, video content and paid ad content. Depending on […]
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Posted on May 18, 2021
in Marketing, Technology

Twenty West Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
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Posted on May 7, 2021
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Diving into Marketing Advertising.

Facebook is by the far the most popular social media platform with 2.7 billion users and it’s increasing every day. All digital marketers should be using this platform to attract visibility and reach to their clients. It is also the cheapest social media platform in terms of putting money into your budget for your ads […]
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Posted on May 7, 2021
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Video Marketing Should Be A Priority

As we progress through the timeline of social media from when Facebook became a hit in 2009, companies used social media advertising as a tool to put out copy and add an image. It was simply writing a catchphrase with a call to action and posting a picture. Video has since become more popular, especially […]
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Posted on May 7, 2021
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Online advertising at its core

Organic and paid advertising opens up doors for potential clients to see your products or services.  Paid advertising allows you to easily spread the word out of your newest product or service to thousands of people at a cost. Organic advertising is a strategy of being able to post your content and provide information with […]
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Posted on May 7, 2021