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Social media has become an essential part of our daily lives, offering vast opportunities for businesses to connect with their target audience. One of the key goals for any business is to generate leads, and social media marketing provides an effective platform to achieve this objective. In this article, we will explore the strategies and […]

By Pete Michaud – Twenty West If you’re using Facebook for business, it’s important to understand that organic posts have limited reach. Facebook’s algorithm only shows your content to a small percentage of your total followers, typically around 10% or less. So, if you have 1,000 likes on your Facebook page, it’s likely that only […]

Whether your business is in its early days, or you’re a seasoned proprietor, having an online presence is an important aspect of running any form of business in 2022.  As we near 2023, do we believe that SEO will continue to be vital?  Absolutely;  SEO strategies are constantly evolving!  With this being said, let’s discuss […]

Blogs are crucial for most websites because of all the traffic it attracts and a higher probability that people will stay longer than usual.

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, […]

Starting your road into Facebook ads and analyzing them is quite the feat for beginners. I will go through ways to explain which metrics you should use. The first step is to focus on your reach and impressions to understand how many people see your ad. Keep in mind that reach is the estimated number […]

Social Media Platforms and Content for Businesses in 2022 Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times.  Well, this is nothing new.   In fact, you may come to realize this has […]

While we are grateful for the internet and all of the doors it opens for us, we can’t expect everything to be magically done for us.  For example, you created your own website a few years ago, and that’s truly exciting.  However, when was the last time you updated it? If you can’t remember, then […]