In an article contributed to Forbes, they discussed the 10 Tech Trends in 2023 Everyone Should Be Ready For. At the very top of this list, is “AI Everywhere”; we must admit, that’s quite an accurate prediction! From acquiring land in the metaverse, to knowing everything necessary about ChatGPT, Twenty West has also been staying on top of the trends and news. This is why we had to dig deeper on how AI will transform the future of SEO.
Search Algorithms
Whenever a search is done on pages like Google, algorithms crawl and index webpages. These pages are then ranked based on their relevance and page authority (PA). Knowing your PA is important if you’re looking to improve your website’s/business’s rankings in the search engine results pages (SERPs).
With AI-powered search algorithms, this process offers more accurate search results. Thus, making the results more efficient. This is not only beneficial for the user, but also for businesses and webpages, as this will offer better insight into their potential customer’s queries.
Improved User Experience
An important aspect of having a popular and frequently visited website is being able to offer each visitor a good experience. For example, if you’re searching a website for specific information, it shouldn’t be complicated to find said information.
With the use of AI, it can analyze each user’s preference, thereby offering relevant content in return. Not only will this make the user stay on the website for longer, but it will also encourage them to return in the future. AI Chatbots are another way to simplify and improve a user’s experience, as they offer immediate assistance.
Facilitate Keyword Research and Optimization
Another important part of SEO is keyword research and overall content optimization. Logically, if the proper keywords are used, this will lead to more qualified traffic. With tools powered by AI, all of the on-page elements such as headings and even meta tags can all be generated, taking the guesswork out of the equation.
This is beneficial for everyone, but even more so for those who may not have ample amount of time to focus on the content portion of their business. It should also be noted that this doesn’t apply solely to written content. If YouTube is a large portion of a business, AI can also find the proper keywords to use for video descriptions and tags. What once seemed only relevant for blogs, articles and research content, is equally important for all areas of ecommerce.
Predictive SEO
While on the topic of SEO, it’s pertinent to discuss Predictive SEO. This is a concept that uses AI to predict future algorithm updates, trends, and user behavior. With the knowledge provided by the AI, businesses can be not only prepared for what’s to come but also use it to their advantage.
For example, when the Super Bowl is about to air, several companies create sales and advertisements that are related to the football season. With predictive SEO, businesses can identify the trending topics. They are then able to create content that appeals to specific target groups.
This is also beneficial for periods of updates in the algorithm. Both minor and core updates affect the algorithm and how search engines evaluate websites. Which, in turn, can have an effect on user behavior, the status of the competition, and the website’s ranking.
Voice and Visual Search Optimization
There are more ways to interact with content and search platforms than ever before. Voice assistants in particular, have become increasingly popular in more recent years. We have already been introduced to quite a few. Google Assistant, Microsoft’s Cortana, Samsung’s Bixby, Apple’s Siri and Amazon’s Alexa, for starters.
All of these programs use AI and voice recognition technology in order to make use of voice search queries. In these cases, it would be wise for businesses to focus on long-tail keywords. Which better matches a person’s natural way of speaking.
Similarly, Google Lens and Pinterest can use images to search the internet. This comes in handy in many scenarios. From identifying a type of flora, to being able to search for nearby retailers of an item you see. Knowing this, businesses are urged to optimize their images. This can be done with applicable metadata, thus ensuring any of their visual content can be found easily. With help from AI, this is even easier to do.
It will help to:
- Analyze images
- Identify objects within the images
- Optimize and index the image so that it ranks in visual search results
AI Is Constantly Evolving
According to world-renowned futurist Bernard Marr, “AI is a testament to the power of human ingenuity and our relentless pursuit of knowledge”. Knowing all that we do of SEO already impacting numerous industries, one thing is sure- this is only the beginning.
As we continue to discover the long-term benefits of AI technology, we should make the most of the relationship that can be formed between AI and SEO.
If you would like more information on anything discussed in this article, please contact Twenty West Media. From SEO services to web design and development, we’re here to bring the website of your dreams to life. Call us today, at (888) 316-6549. Or, send us a message and we will get back to you as soon as possible.
