Google Workspace vs. Microsoft 365: The Ultimate Showdown for Small Businesses
Choosing the right productivity suite for your small business is a lot like choosing the engine for your car. You need something reliable, powerful, and easy to handle. If you pick the wrong one, you’re looking at years of "engine trouble" in the form of lost files, collaboration headaches, and wasted subscription fees. At Twenty […]
Facebook Posts vs. Sponsored Ads: What’s the Difference?
If you’ve ever sat down to look at your business's Facebook page and felt a little overwhelmed, you are definitely not alone. Between "boosting" a post, creating a campaign in Ads Manager, or just sharing a photo of your team’s lunch, the terminology can get messy. At Twenty West Media, we hear it all the […]
Social Media vs Paid Ads: Which Strategy Actually Brings You More Customers in 2026?
Here's the truth that most marketing agencies won't tell you: asking whether social media or paid ads brings more customers is like asking whether your car needs an engine or wheels. You need both: and they work best when they're working together. The real question isn't which strategy wins. It's how you combine them to […]
Looking For More Website Traffic? Here Are 10 Things You Should Know About SEO in 2026
Let's cut through the noise, SEO in 2026 isn't the same game it was even two years ago. The rules have changed, and if you're still playing by the old playbook, you're leaving serious traffic (and revenue) on the table. The good news? You're here. And we're about to walk through the 10 most important […]
Do You Really Need a Multichannel Strategy? Here’s the Truth for Small Businesses
Let's cut straight to it. You've probably heard the buzz about multichannel marketing, and you're wondering if it's just another trend that big corporations push while small businesses struggle to keep up. Fair question. Here's the truth: 72% of consumers say they prefer to connect with brands through multiple channels. That's not a marketing gimmick, […]
How to Choose the Best Web Design Agency Without Getting Burned (Compared)
You've been burned before. Or maybe you've heard the horror stories: a website that took nine months instead of three, a design that looks beautiful but loads slower than dial-up, or a bill that ballooned from $5,000 to $15,000 with no clear explanation. Choosing the right web design agency shouldn't feel like rolling the dice. […]
Google Ads vs. Organic SEO: Which Is Better For Your Budget in 2026?
Are You After Quick Wins or Long-Term Growth? No business owner wants to burn through cash without clear results. So, if your goal is to drive leads, sales, and visibility, you’re probably weighing Google Ads against Organic SEO. Let’s break down both, cut through the noise, and figure out what’s really worth your hard-earned marketing […]
Short-Form Video for Business: 15 Creative Ideas to Turn Scrollers Into Buyers
Let's be real, your customers are scrolling. A lot. And if you're not showing up in their feed with content that stops their thumb mid-swipe, you're leaving money on the table. Short-form video isn't just a trend anymore. It's how businesses connect, build trust, and turn casual browsers into loyal buyers. The best part? You […]
Are You Ignoring Short-Form Video? Here's Why It's Costing You Customers
Let's get straight to the point: if your business isn't using short-form video in 2026, you're leaving money on the table. Real money. We're talking about potential customers scrolling right past your brand every single day because you're not showing up where they're actually looking. The truth? 81% of consumers want to see more short-form […]
The Grand Finale: Why the "Old Way" of Buying Leads is Killing Your Business
Pete Michaud here, and I'm going to be straight with you: if you're still buying leads the old-fashioned way, you're throwing money into a black hole. I've watched hundreds of businesses: restaurants, med spas, dental practices, you name it: dump cash into pay-per-appointment services, cold lead lists, and generic "marketing packages" that promise the moon […]