Our Archive

Have you ever been surfing the web, and suddenly a message pops up? Maybe it’s asking if you’ve found everything you’re looking for on the site. Or, maybe you’re about to close a window, and it’s asking if you’re sure you meant to exit the page. Phew! You were about to leave the site without […]

Social media platforms have two ways to promote your brand: social media ads or organic. Social media ads can be quite expensive, especially on LinkedIn, where it costs the most to run ads. This is because on this platform people have one goal in mind and it’s to interact with various businesses. Facebook, Instagram, and […]

Email marketing started before the wave of social media marketing. Therefore, there’s a higher chance of people using it, leading to more people being your potential client. Email marketing might not seem like the most exciting marketing strategy, but it’s arguably the one that gives you the most return on your investment. An interesting element […]

LinkedIn, as we know, is the powerhouse of B2B marketing, but it is how you use all the tools that it offers that will help grow your company’s LinkedIn page. During the past few years, the social media platform has had several updates to be more user-friendly. The idea with LinkedIn is that you want […]

Tik Tok, as we know, is the king of video marketing with the app’s focus on short-form video content that people can produce. Tik Tok has 1.5 billion downloads between the App store and the Google store. With video marketing being the way to advertise your products or services, Tik Tok and Instagram both want to […]

The realm of social media has changed so much over the past few years that it has become challenging to stay on top of the game. The only foolproof way to do so is for digital marketers to successfully predict the next big trend and position themselves to capitalize on such trends. As someone who […]

The growth of technology has pushed digital marketing to new limits in how we can target our audience. From 2009, when Facebook started to gain its popularity, to now in 2021 there’s been a massive shift in how we market our products or services to people and it’s going to continue in the future. During […]

Technology has grown tremendously since Facebook was first launched in 2006. With Facebook creating business pages it got the ball rolling for other social media platforms to get their head into the game. With Instagram, LinkedIn, and Twitter joining the fold this gave a surplus for companies to be able to advertise their brand. Having […]

Creating a perfect social media post that captures people’s attention is not a sprint, it’s a marathon. Scrolling through your LinkedIn news feed or Facebook and reading posts of various companies looks to be quite easy, but there’s a technique on how companies make sure you stop their scroll and read their content. In this […]

Remember when the # symbol was just a simple icon on your phone? Hashtags have changed the digital marketing industry permanently and it all started with Twitter. Twitter was the first social media platform that got the ball rolling for Instagram, Facebook and Pinterest, etc. With hashtag, it’s not how many you use, but the […]