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The Importance of Content Marketing

Content marketing is one of the most important elements of digital marketing because It allows you to drive your company message across to your audience. There are plenty of ways you can convey your message from social media content marketing, infographic content marketing, blog content, podcast content, video content and paid ad content. Depending on […]
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Posted on May 18, 2021
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Twenty West Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
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Posted on May 7, 2021
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Diving into Marketing Advertising.

Facebook is by the far the most popular social media platform with 2.7 billion users and it’s increasing every day. All digital marketers should be using this platform to attract visibility and reach to their clients. It is also the cheapest social media platform in terms of putting money into your budget for your ads […]
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Posted on May 7, 2021
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Video Marketing Should Be A Priority

As we progress through the timeline of social media from when Facebook became a hit in 2009, companies used social media advertising as a tool to put out copy and add an image. It was simply writing a catchphrase with a call to action and posting a picture. Video has since become more popular, especially […]
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Posted on May 7, 2021
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Online advertising at its core

Organic and paid advertising opens up doors for potential clients to see your products or services.  Paid advertising allows you to easily spread the word out of your newest product or service to thousands of people at a cost. Organic advertising is a strategy of being able to post your content and provide information with […]
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Posted on May 7, 2021
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3 Kinds of Social Media Marketing You Shouldn’t Ignore

Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive. Influencer Marketing Influencer marketing […]
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Posted on July 8, 2020
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Leveraging Social Media and SEOs to make your company shine

Maintaining an active and engaging online presence is a must for any modern business. With the overwhelming majority of customers heading online to research a product and company before making a purchase, and with the internet being where most of these customers are introduced to products for the very first time, it’s no wonder that […]
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Posted on April 7, 2020
in Marketing

Branding Your Business: What It Is, Why You Need It, And When to Start

Branding is a marketing strategy in which an identity is carefully constructed for your company, organization, business, product or service. Simply put, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” – American Marketing Association This allows you […]
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Posted on March 31, 2020