Why SEO Is Important to Your E-Commerce Business

We have discussed the importance of SEO in depth on more than one occasion. Yet, the world of e-commerce is constantly evolving.  It’s becoming clearer by the day that it is necessary to know why SEO is important to your e-commerce business. 

Luckily, it’s never too late to improve your Search Engine Optimization standing. Whether you’re new to ecommerce or you’re a veteran, it’s time to take charge of your SEO!

SEO Marketing

Staying on top of trends should be a priority as it is an important part of any business model. In the majority of cases, companies have a department devoted solely to keeping an eye on said trends. Usually, this is a marketing or content department. These departments often have individuals who focus primarily on the company’s SEO Strategy. Why?  Because SEO has one of the highest ROI (Return of Investment) of all ecommerce marketing campaigns.

By investing in SEO, your website will be:

“– Gaining an increase in traffic

– Reaching more people (potential clients and/or customers!)

– Ensuring a safe user experience (which increases customers’ trust).”

[Credit: Why You Should Be Investing in SEO in 2023]

Knowing this, it is always quite surprising when SEO is neglected throughout the conception and maintenance of a website.  In this day and age, priority is often given to social media and ads. These are also irrefutably beneficial, but our goal is to not have SEO fall to the wayside.

Keyword Research

An entire article could be written on keyword research for ecommerce businesses- that’s how important it is!  It doesn’t matter if it’s one word, multiple words, or a complete question and/or sentence; keywords are what is entered into any search bar online during a person’s query.  Typically, there are three types of keywords for ecommerce: LSI Keywords, Head/Short Tail Keywords and Long Tail Keywords.

LSI Keywords  

LSI stands for “Latent Semantic Indexing”.  When you do a search on Google, you may notice that it provides a dropdown menu of possible searches. These are LSI Keywords (an example is shown below).  

LSI Keywords Example

Another easy way of coming up with LSI keywords is to think of synonyms of what is being searched.  For example, if you’re searching for “Men’s Sweatshirts”, the LSI keywords may be, “Men’s Long-Sleeved Shirts” or, “Sweatshirts for Men”.

Amazon Search of “Men’s Sweatshirts” Provides Insight Into Other Keywords

As shown above, Amazon is a great research tool when it comes to finding the proper keywords to use.  Seeing as it is one of the world’s largest online retailers, all that needs to be done is to enter possible keywords into the search bar. As these keywords are entered, you’ll see a dropdown menu with other popular related keywords as search suggestions.

Head/Short Tail Keywords  

In general, short tail keywords are broad terms, usually kept to just a few (1 to 3) words.  Example: “Men’s Sweatshirts”.  Due to these being such generalized words, they cover more area in terms of the possible search results. This often leads them to attract more website visitors; more website visitors = more potential sales.

Long Tail Keywords  

As the name implies, these keywords use more words (3 to 6) to create a more specific search.  Example: “Men’s Blue Long-Sleeve Sweatshirts Size Large”.  Due to the specificity of the keywords, they enable you to target certain potential clients and/or customers.  This makes long tail keywords an especially useful tool for anyone hoping to target those interested in a niche market.

Learning about keywords and how to use them effectively may take some time. 

However, from Google’s Keyword Planner to several other available resources, there are many aids at one’s disposal.  If you’re struggling to find the proper short- or long-tailed keywords to use, the Amazon Keyword Tool is another helpful website.  Be forewarned, not all of these tools are free to use and some can even be quite costly.

The One-Stop Solution…

To save time and money on testing different SEO tools and methods for your e-commerce business, call Twenty West Media!  Our team uses advanced competitive research (Competitive Gap Analysis) to find what your website and e-commerce business may be missing. More specifically, we identify the high volume, low competition, and valuable keywords that will target your desired audience.  

An important part of running an ecommerce business is knowing that you can accomplish whatever you put your mind to. It’s equally important to know that it is okay to ask for guidance from those who know the industry best.

From creating and designing your website, to doing keyword and SEO research to supply you with the content that is sure to get your business noticed, our team does it all.  Contact Twenty West Media today at (888) 316-6549 or visit us online here to learn more about our services.