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Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be on your radar if you want to stay current and competitive. Influencer Marketing Influencer marketing […]

Maintaining an active and engaging online presence is a must for any modern business. With the overwhelming majority of customers heading online to research a product and company before making a purchase, and with the internet being where most of these customers are introduced to products for the very first time, it’s no wonder that […]

Branding is a marketing strategy in which an identity is carefully constructed for your company, organization, business, product or service. Simply put, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” – American Marketing Association This allows you […]