Our Archive

Pete Michaud here, and I'm going to be straight with you: if you're still buying leads the old-fashioned way, you're throwing money into a black hole. I've watched hundreds of businesses: restaurants, med spas, dental practices, you name it: dump cash into pay-per-appointment services, cold lead lists, and generic "marketing packages" that promise the moon […]

You're getting traffic. People are landing on your website. But then… nothing. They browse, maybe scroll a bit, and vanish into the digital void without buying, signing up, or even reaching out. Sound familiar? Here's the hard truth: traffic without conversions is just expensive noise. Your website might look great, but if it's not turning […]

Let's be real, AI content tools have completely changed the game for businesses across North America. You can pump out blog posts, social media captions, and email newsletters faster than ever before. But here's the thing: speed doesn't mean squat if your content sounds like it was written by a robot with zero personality. The […]

If you've been paying attention to the digital marketing world lately, you've probably noticed a new acronym making waves: GEO. And if you're wondering whether it's time to ditch your SEO strategy and jump ship, hold on: the answer isn't that simple. The truth? Neither strategy is universally "better." But understanding when, why, and how […]