THE ASSIGNMENT
In a world that increasingly that has increasingly shifted from shopping locally to shopping online, brick-and-mortar retailers such as Play It Again Sports have had an increasingly difficult time.
THE STRATEGY
Create new excitement around their unique model (i.e. Trade In & Trade Up).
Develop and deliver consistent content that showcases their uniqueness, engages the audience, drives sales, and continually builds their brand.
THE RESULTS
- Follower growth on IG: UP 1140%
- Follower growth on FB: UP 1354%
- 300,000+ lifetime reach
- 61 successful in-store sales campaigns
