THE ASSIGNMENT
To deliver complete branded & managed social media marketing content to many IGA Quebec stores while still customizing content to individual stores.
THE STRATEGY
The goal was to deliver relevant & clever content specific to the community of followers all the while maintaining IGA corporate brand recognition. A heavy focus on building the community of followers steadily through targeted ad, influencer, and contest campaigns.
THE RESULTS
- Follower growth on IG: UP 1400%
- Follower growth on FB: UP 850%
- Average unique reach per week: 62,497
- Average impressions per week: 486,851
