SEO Specialist
Twenty West provides digital marketing solutions to small and medium-sized businesses (SMBs) across North America. We’re looking for an SEO Specialist to join our team. This individual will be responsible for driving SEO initiatives and strategies to help our clients achieve their digital marketing goals. The ideal candidate is detail-oriented, proactive, and excited to join a fast-growing, dynamic company.
What You’ll Be Doing
- Collaborate with the team to enhance the client experience through comprehensive SEO strategies.
- Conduct website audits to identify technical SEO issues and provide solutions.
- Develop, implement, and manage SEO strategies to improve organic search visibility and ranking.
- Perform keyword research to guide content teams and develop optimization strategies.
- Analyze data to identify trends and insights, optimizing content, and landing pages for organic SEO success.
- Track and report on SEO performance metrics, including rankings, traffic, and conversions, and provide insights to support client objectives.
- Stay up-to-date with SEO trends and algorithm changes to ensure our strategies are current and effective.
- Coordinate with other departments to ensure alignment of SEO strategies with overall digital marketing goals.
- Optimize website structure, navigation, and internal linking to improve user experience and search engine visibility.
- Utilize tools like Google Analytics, Google Search Console, SEMrush, and other SEO tools to analyze website performance and make data-driven decisions.
- Manage and update clients’ SEO on-page and off-page activities, including link-building and content optimization.
- Understand clients’ goals and work towards individual and team KPIs to contribute to our success.
What You Bring
- Ability to adapt and thrive in a fast-paced, evolving role within the organization.
- Strong analytical skills, with proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- In-depth knowledge of on-page SEO, off-page SEO, and technical SEO.
- Familiarity with content management systems (CMS) such as WordPress and Shopify.
- Excellent organizational skills with a keen attention to detail.
- Experience with Excel or Google Sheets for data analysis.
- Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
- Experience working with small business clients and managing multiple projects simultaneously.
- Excellent communication skills (both written and verbal).
- Ability to work collaboratively as well as independently, demonstrating initiative and ownership over projects.
Nice to Have
- SEO Certifications from industry-recognized platforms.
- Familiarity with CRM platforms, ideally monday.com and Asana.
- Experience working with Local SEO and multi-location businesses.
- Familiarity with conversion rate optimization (CRO) best practices.
Why You’ll Love Working Here
- The opportunity to have an impact at a fast-growing company that is helping small to medium-sized businesses grow their online presence.
- We are committed to a remote work environment with flexible work hours.
- Virtual social events: connect with your colleagues through coffee chats and weekly happy hours!
- Twenty West strives to build long-term relationships with our clients and provide them with exceptional customer service. Our goals are founded on delivering transparent and impactful digital marketing solutions. We value a fun atmosphere, while upholding quality work and measurable results.
Job Type: Full-time