Updating an Outdated Business Website
Whether you’re a business owner or are in charge of a business’s online marketing, one of the most important features of any business, is its website. In this age of technology, if you don’t have an online presence then you are missing out on a massive consumer market. The only thing that is just as […]
How Should You Analyze Facebook Ads?
Starting your road into Facebook ads and analyzing them is quite the feat for beginners. I will go through ways to explain which metrics you should use. The first step is to focus on your reach and impressions to understand how many people see your ad. Keep in mind that reach is the estimated number […]
Social Media Platforms and Content for Businesses in 2022
Social Media Platforms and Content for Businesses in 2022 Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times. Well, this is nothing new. In fact, you may come to realize this has […]
Top 3 Reasons to Have an Up-to-Date Website
While we are grateful for the internet and all of the doors it opens for us, we can’t expect everything to be magically done for us. For example, you created your own website a few years ago, and that’s truly exciting. However, when was the last time you updated it? If you can’t remember, […]
The Rule Book of Social Media Ads
Social media platforms have two ways to promote your brand: social media ads or organic. Social media ads can be quite expensive, especially on LinkedIn, where it costs the most to run ads. This is because on this platform people have one goal in mind and it’s to interact with various businesses. Facebook, Instagram, and […]
Beginners Guide to Email Marketing
Email marketing started before the wave of social media marketing. Therefore, there’s a higher chance of people using it, leading to more people being your potential client. Email marketing might not seem like the most exciting marketing strategy, but it’s arguably the one that gives you the most return on your investment. An interesting element […]
How to Tackle LinkedIn Marketing for your Business
LinkedIn, as we know, is the powerhouse of B2B marketing, but it is how you use all the tools that it offers that will help grow your company’s LinkedIn page. During the past few years, the social media platform has had several updates to be more user-friendly. The idea with LinkedIn is that you want […]
Tik Tok vs Instagram: The Battle for Short Form Video
Tik Tok, as we know, is the king of video marketing with the app’s focus on short-form video content that people can produce. Tik Tok has 1.5 billion downloads between the App store and the Google store. With video marketing being the way to advertise your products or services, Tik Tok and Instagram both want to […]
Success starts with being behind the Camera
In 2021 most people have a smartphone that provides value in taking videos or photos. It can’t be overestimated enough to know how important it is to use your smartphone to make content and put it on your social media platforms. Using stock photos will not get the same engagement as a photo that you […]
What Could Social Media Look Like In 2022 and Beyond?
The realm of social media has changed so much over the past few years that it has become challenging to stay on top of the game. The only foolproof way to do so is for digital marketers to successfully predict the next big trend and position themselves to capitalize on such trends. As someone who […]