As we progress through the timeline of social media from when Facebook became a hit in 2009, companies used social media advertising as a tool to put out copy and add an image. It was simply writing a catchphrase with

Organic and paid advertising opens up doors for potential clients to see your products or services. Paid advertising allows you to easily spread the word out of your newest product or service to thousands of people at a cost. Organic

Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your audience. These three kinds of social media marketing should be

With new, disruptive technologies continuing to transform all aspects of the workplace, collaboration and visualisation technology company Barco ClickShare predicts the key trends that will change our meeting room culture this year. In recent years, there has been a dramatic

Maintaining an active and engaging online presence is a must for any modern business. With the overwhelming majority of customers heading online to research a product and company before making a purchase, and with the internet being where most of

Branding is a marketing strategy in which an identity is carefully constructed for your company, organization, business, product or service. Simply put, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or