Remember when the # symbol was just a simple icon on your phone? Hashtags have changed the digital marketing industry permanently and it all started with Twitter. Twitter was the first social media platform that got the ball rolling for

Content marketing is one of the most important elements of digital marketing because It allows you to drive your company message across to your audience. There are plenty of ways you can convey your message from social media content marketing,

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to

Facebook is by the far the most popular social media platform with 2.7 billion users and it’s increasing every day. All digital marketers should be using this platform to attract visibility and reach to their clients. It is also the

As we progress through the timeline of social media from when Facebook became a hit in 2009, companies used social media advertising as a tool to put out copy and add an image. It was simply writing a catchphrase with

Organic and paid advertising opens up doors for potential clients to see your products or services. Paid advertising allows you to easily spread the word out of your newest product or service to thousands of people at a cost. Organic