In 2021 most people have a smartphone that provides value in taking videos or photos. It can’t be overestimated enough to know how important it is to use your smartphone to make content and put it on your social media platforms. Using stock photos will not get the same engagement as a photo that you took of your business. You can now use your phone to make a 30-second video clip and talk about your services or take a quick photo of what you’re working on. It will bring your audience to stop their scroll and view the services you offer.
When you use stock photos or photos that aren’t from your business, they won’t be as effective. I noticed on LinkedIn that if you post a stock photo you rarely get the same engagement as you do with native content. It’s essential to think like your audience when they’re scrolling through their news feed. They want to see what you offer. It may be easier to go www.upsplash.com and pick up a free stock photo, but the value you’ll receive taking the time and effort to make your own content will lead you to more clients in the future. Using stock photos is not as productive in getting your audience to remember your brand. Let’s move on to native content and why it should be a priority for your digital marketing strategy.
Native content should be the go-to in what you post for the following reasons. Presenting images of a company outing or photos of employees working in the office will highlight your company’s atmosphere to your audience. You can also take pictures of products that are coming soon to get your audience excited about your future products. Posting content like this would lead people to engage with your content and potentially call you about your services. I would highly consider taking a 30 second or 1minute video and explaining one service you offer per video. A study by Wyzowl found that 80% of video marketers claimed that using video increased sales for their business. Another study by Wyzowl found that 87% of companies that produced video content experienced increased traffic towards their website. I would make one video per service so people would be eager to see what you offer, rather than explaining multiple products/services in one video. If you don’t feel comfortable in front of the camera, you could use your smartphone to take a short video of what you’re working on. This may not function well in an office setting, but it will work in an industry where you can demonstrate what you’re doing. For example: working in the construction industry. There is no question that video content will be a game-changer in terms of engagement on your social media channels.
All in all, it comes down to if you’re willing to put the effort into making native content to help the reach of your brand and potentially get more sales.