Google My Business is a platform that every business owner should use because of all the cool features it offers to grow your online presence. It’s the first place people look when searching for information, so it will be the first time they see your content. Having a Google My Business account allows you to list your company on Google maps, making it easier for potential customers to view your business. Google reviews are also critical because they increase your SEO ranking.
Let’s start talking about Google reviews and why every business should always have a significant number. As mentioned above, Google reviews will help your ranking on Google, making it easier for people to find your business. In addition, if your company has excellent reviews, it will bring an incentive for potential customers to do business with you. Keep in mind that when the public sees a business with 5-star or 4-star reviews, this will attract them to research the company. When you’ve completed working with your client on a specific project, you can ask them to leave a Google review to increase your ranking on Google. We also recommend responding to positive and negative reviews to show that you care about your clients and are willing to answer their questions and concerns.
There’s a limit to writing a description of your business, so you should make the most of your content. You have 750 characters to work with, so make sure every single word has the meaning you hoped for to convey to your audience.
In terms of photos you post on Google My Business, you should consider a couple of tips that will make a world of difference. The first is taking advantage of geotagging your pictures. Geotagging is the process of adding a geographic location to each of your photos. This tells Google that this is a legitimate location that people can contact. The second tip is to post images often on your Google My Business page to update the latest services or offers that your business is providing. As we know, with apps such as Instagram and Facebook, the photos that you produce play a crucial role in standing out from the crowd.
Keep in mind that Google My Business is used by most businesses, which means millions of people can see your promotions without a lot of hassle. Just be aware that you must update your photos frequently to illustrate what’s happening in your business. For example, Covid 19-updates, offers, what’s new, events or products.
Finally, having a fully optimized GMB account will ultimately lead to more sales. By searching on Google, people can quickly determine if it’s a company they want to do business with. Displaying photos, such as in a hotel or restaurant, could give a positive first impression that clients will remember. It’s essential to create captivating posts to encourage people to visit your locations.
In our view, Google My Business is one of the top tools a company should employ because of its ease of use and overall reach it can bring to your business. It also brings great importance to your physical store because it brings light to all your promotions.