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IGA

Social - Branding - Photography

THE ASSIGNMENT

To deliver complete branded & managed social media marketing content to many IGA Quebec stores while still customizing content to individual stores.

 

THE STRATEGY

The goal was to deliver relevant & clever content specific to the community of followers all the while maintaining IGA corporate brand recognition. A heavy focus on building the community of followers steadily through targeted ad, influencer, and contest campaigns.

 

THE RESULTS

  • Follower growth on IG: UP 1400%
  • Follower growth on FB: UP 850%
  • Average unique reach per week: 62,497
  • Average impressions per week: 486,851
EN FR