Social Media Platforms and Content for Businesses in 2022

Social Media Platforms and Content for Businesses in 2022

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Social Media Platforms and Content for Businesses in 2022

Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times.  Well, this is nothing new.  

In fact, you may come to realize this has been a trend for much longer than you thought and it isn’t limited to websites for personal use.  Sites like Facebook, Instagram, Twitter, and the likes are the basic important ones we all know of.  There are several more that may also be beneficial to you in a professional sense.  

We’re here to narrow down the list of options to just a few of the best social media platforms for your business in 2022.

Have a Goal in Mind

Before we talk about a few available options, it’s important for you to think of what you want to accomplish with the platform(s) you use. Do you want to use the platform as a way to increase traffic to a different web page?  Is it part of a sponsorship/work deal, and are there limitations you must follow?  Which social media aspects are non-negotiable?  

Getting these details sorted will help weed out the avenues not worth exploring, and direct you to ones you should.  

If you had a pre-existing website and you’re only rebranding, take a look at your past statistics and use them to your advantage.   You can use this information to see which demographic you should appeal to the most, and which types of posts were the most popular.  Once you have a clearer goal in mind, then it is time to look at the most popular options at your service.

Video Content

Video content has steadily increased over the years.  Platforms like Facebook and Instagram have improved the video portions of their sites, while others are carving out their own unique spots in the industry.  

Short-form video content is the genre that has gained the most popularity.  Youtube uploads aren’t the only videos talked about anymore.  It seems we can’t get through one full day without hearing about a TikTok (also known as Douyin) video that went viral.  This leads us to…


With over 1 billion users,  TikTok allows users to upload short videos from 15 seconds to 3 minutes long.  If you think a video can be made about something, odds are, you can already find it on TikTok.  There’s a reason why it has surpassed Google as everyone’s favorite online destination according to BBC.

From fashion trends and pop culture to funny animal videos and cook-along shorts, you truly can find videos about everything on TikTok.  This means you can upload almost anything and get a response from viewers.  Use this to your advantage!


Launched in 2011, Twitch has over 140 Million active users.  The first month of 2022 has yet to end and 93 Billion minutes worth of content has already been watched on Twitch.  This is a 3.4% increase from last year. 

While Twitch is extremely popular in the videogame industry for its streaming services, it can be used for any niche.  Make your mark and create your own content on Twitch and see where it takes you!  

Maybe you’ll feel like it isn’t the right fit and put it on the back burner to go back to at another time.  Or, perhaps you’ll veto the idea completely.  Either way, it seems that maybe Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.”

Other honorable mentions include Discord, Clubhouse, and Caffeine

Take Your Time!  This is Only the Beginning…

These are just a few of the social media platforms that may benefit you.  We didn’t even touch base on Pinterest, WhatsApp, or Reddit.  Truly, the list can go on forever but always keep in mind, not everything will work for everyone. Comparable to feet needing the proper-sized shoes, businesses need the right social media platforms and content.  Do test runs to see how your business responds over a set period of time and stick with the platforms (and content) that produce the best results.  

While you have several options to choose from, it doesn’t mean you should make use of every single one.  What works for one business in the same niche as you, may not work for your specific content.  Narrow it down to the platforms that are compatible with you; the ones that offer the most advantages, and devote your time to them.  It’ll only go up from there.