ARTICLES

Maintaining an active and engaging online presence is a must for any modern business. With the overwhelming majority of customers heading online to research a product and company before making a purchase, and with the internet being where most of these customers are introduced to products for the very first time, it’s no wonder that […]

Branding is a marketing strategy in which an identity is carefully constructed for your company, organization, business, product or service. Simply put, “a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” – American Marketing Association This allows you […]