Tik Tok vs Instagram: The Battle for Short Form Video


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Tik Tok vs Instagram: The Battle for Short Form Video

Tik Tok, as we know, is the king of video marketing with the app’s focus on short-form video content that people can produce. Tik Tok has 1.5 billion downloads between the App store and the Google store. With video marketing being the way to advertise your products or services, Tik Tok and Instagram both want to […]

Success starts with being behind the Camera

In 2021 most people have a smartphone that provides value in taking videos or photos. It can’t be overestimated enough to know how important it is to use your smartphone to make content and put it on your social media platforms. Using stock photos will not get the same engagement as a photo that you […]

What Could Social Media Look Like In 2022 and Beyond?

The realm of social media has changed so much over the past few years that it has become challenging to stay on top of the game. The only foolproof way to do so is for digital marketers to successfully predict the next big trend and position themselves to capitalize on such trends. As someone who […]

How to Prepare for the Future of Digital Marketing

The growth of technology has pushed digital marketing to new limits in how we can target our audience. From 2009, when Facebook started to gain its popularity, to now in 2021 there’s been a massive shift in how we market our products or services to people and it’s going to continue in the future. During […]

Technology has elevated Social Media Marketing to new Heights

Technology has grown tremendously since Facebook was first launched in 2006. With Facebook creating business pages it got the ball rolling for other social media platforms to get their head into the game. With Instagram, LinkedIn, and Twitter joining the fold this gave a surplus for companies to be able to advertise their brand. Having […]

Recipe for Creating the Perfect Social Media Post

Creating a perfect social media post that captures people’s attention is not a sprint, it’s a marathon. Scrolling through your LinkedIn news feed or Facebook and reading posts of various companies looks to be quite easy, but there’s a technique on how companies make sure you stop their scroll and read their content. In this […]

The Power Of Hashtags

Remember when the # symbol was just a simple icon on your phone? Hashtags have changed the digital marketing industry permanently and it all started with Twitter. Twitter was the first social media platform that got the ball rolling for Instagram, Facebook and Pinterest, etc. With hashtag, it’s not how many you use, but the […]

The Importance of Content Marketing

Content marketing is one of the most important elements of digital marketing because It allows you to drive your company message across to your audience. There are plenty of ways you can convey your message from social media content marketing, infographic content marketing, blog content, podcast content, video content and paid ad content. Depending on […]

Twenty West Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]

Diving into Marketing Advertising.

Facebook is by the far the most popular social media platform with 2.7 billion users and it’s increasing every day. All digital marketers should be using this platform to attract visibility and reach to their clients. It is also the cheapest social media platform in terms of putting money into your budget for your ads […]