The Advantages Of Using Chatbots

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The Advantages Of Using Chatbots

Chatbots have been around since the 1960s, but they’ve been more widely used since 2009. A company called WeChat invented a more advanced type of chatbot which made it easier for websites to implement. Having this tool on your website or on social media platforms like Facebook, or even a text message, will allow you […]

Twenty West Media Wins UpCity Excellence Award

Twenty West Media Wins UpCity Excellence Award The team here at Twenty West Media are beyond thrilled to announce that for the second year in a row, we have been awarded UpCity’s Excellence Award!  All of us on the Twenty West team are so appreciative of this recognition and we could not have done it […]

How Should You Analyze Facebook Ads?

Starting your road into Facebook ads and analyzing them is quite the feat for beginners. I will go through ways to explain which metrics you should use. The first step is to focus on your reach and impressions to understand how many people see your ad. Keep in mind that reach is the estimated number […]

Social Media Platforms and Content for Businesses in 2022

Social Media Platforms and Content for Businesses in 2022 Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times.  Well, this is nothing new.   In fact, you may come to realize this has […]

Top 3 Reasons to Have an Up-to-Date Website

  While we are grateful for the internet and all of the doors it opens for us, we can’t expect everything to be magically done for us.  For example, you created your own website a few years ago, and that’s truly exciting.  However, when was the last time you updated it? If you can’t remember, […]

The AI Chatbot:
A Must-Have for Business

Have you ever been surfing the web, and suddenly a message pops up? Maybe it’s asking if you’ve found everything you’re looking for on the site. Or, maybe you’re about to close a window, and it’s asking if you’re sure you meant to exit the page. Phew! You were about to leave the site without […]

The Rule Book of Social Media Ads

Social media platforms have two ways to promote your brand: social media ads or organic. Social media ads can be quite expensive, especially on LinkedIn, where it costs the most to run ads. This is because on this platform people have one goal in mind and it’s to interact with various businesses. Facebook, Instagram, and […]

Beginners Guide to Email Marketing

Email marketing started before the wave of social media marketing. Therefore, there’s a higher chance of people using it, leading to more people being your potential client. Email marketing might not seem like the most exciting marketing strategy, but it’s arguably the one that gives you the most return on your investment. An interesting element […]

New Facebook Technologies: New Ray-Ban Facebook Sunglasses

For years, Facebook has remained to be one of the world’s leading social media platforms. Worth $731 billion, the company has released many innovative technologies, continuing to grow the site’s legacy. This past week, Facebook announced one of its most innovative yet – Smart Glasses  Ray-Ban Stories Titled Ray-Ban Stories, Facebook joined forces with Ray-Ban […]

How to Tackle LinkedIn Marketing for your Business

LinkedIn, as we know, is the powerhouse of B2B marketing, but it is how you use all the tools that it offers that will help grow your company’s LinkedIn page. During the past few years, the social media platform has had several updates to be more user-friendly. The idea with LinkedIn is that you want […]