ARTICLES

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, […]

Starting your road into Facebook ads and analyzing them is quite the feat for beginners. I will go through ways to explain which metrics you should use. The first step is to focus on your reach and impressions to understand how many people see your ad. Keep in mind that reach is the estimated number […]

Social Media Platforms and Content for Businesses in 2022 Do you feel like you’re constantly being asked to create a profile on a new website? Perhaps it’s a website that you “must have” in order to keep up with the times.  Well, this is nothing new.   In fact, you may come to realize this has […]

While we are grateful for the internet and all of the doors it opens for us, we can’t expect everything to be magically done for us.  For example, you created your own website a few years ago, and that’s truly exciting.  However, when was the last time you updated it? If you can’t remember, then […]

A Strong Digital Marketing & AI Technology Team Merger We’ve been hearing about AI (Artificial Intelligence) for years now.  Many people thought it would only ever be a neat concept. The assumption has been, that AI technology would only ever be seen in futuristic/Sci-Fi movies.   Much to the surprise of many, this simply is […]

Have you ever been surfing the web, and suddenly a message pops up? Maybe it’s asking if you’ve found everything you’re looking for on the site. Or, maybe you’re about to close a window, and it’s asking if you’re sure you meant to exit the page. Phew! You were about to leave the site without […]

Social media platforms have two ways to promote your brand: social media ads or organic. Social media ads can be quite expensive, especially on LinkedIn, where it costs the most to run ads. This is because on this platform people have one goal in mind and it’s to interact with various businesses. Facebook, Instagram, and […]